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Pharma Marketing Tools for Sales Reps




Pharmaceutical Marketing in Perspective A brochure that reviews the evidence about:

  • The value of pharmaceutical marketing and promotion;

  • How the patterns of prescribing among health care practitioners
    relate to pharmaceutical marketing; and

  • The role of pharmaceutical marketing among the full range of
    influences on physician prescribing.

The newly revised PhRMA Code (2008)

The New PhRMA Marketing Code Took effect January 2009

Revisions to the PhRMA Code on Interactions with Healthcare Professionals Easy to use comparison chart detailing the difference between the old PhRMA Code (2002) and the revised PhRMA Code (2008)

Key Points of the new code are:

  • A complete ban on free meals to doctors and their staff when the meal has no educational value. This includes all meals that are at restaurants. Meals are only allowed at healthcare professional offices and the pharma company rep must be present.
  • A complete ban on taking doctors or their staff to entertainment and events, including sporting events and golf games.
  • A complete ban on noneducational gifts, such as pens and coffee mugs and other "reminder" objects typically featuring a pharma company logo to doctors and staff.
  • Pharma companies may, however, continue hiring doctors as speakers or "consultants."
  • "It is appropriate for occasional meals to be offered as a business courtesy to the healthcare professionals as well as members of their staff attending presentations," the rules say.

The following companies have signed on as PhRMA code (2008) signatory companies and intend to abide by the code:
Abbott
Amgen Inc.
Amylin Pharmaceuticals, Inc.
Astellas US LLC
AstraZeneca LP
Bayer HealthCare Pharmaceuticals
Boehringer Ingelheim Pharmaceuticals, Inc.
Bristol-Myers Squibb Company
Cephalon, Inc.
Covidien
Daiichi Sankyo, Inc.
Eisai Inc.
EMD Serono
Endo Pharmaceuticals Inc.
Genzyme Corporation
GlaxoSmithKline
Hoffman-La Roche Inc.
Johnson & Johnson
Eli Lilly and Company
Merck & Co., Inc.
Millennium Pharmaceuticals, Inc.
Novartis Pharmaceuticals Corporation
Novo Nordisk Inc.
Otsuka America, Inc.
Ovation Pharmaceuticals, Inc.
Pfizer Inc
Purdue Pharma L.P.
sanofi-aventis U.S.
Schering-Plough Corporation
Sepracor Inc.
Sigma-Tau Pharmaceuticals, Inc.
Solstice Neurosciences, Inc.
Solvay Pharmaceuticals, Inc.
Takeda Pharmaceuticals North America, Inc.
Wyeth


   
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